How To Choose The Best Digital Marketing Agency For Your Business?

Often do we read news of fraud, scam and reports of some digital marketing agencies that add no value to their clients' businesses. In a world where companies spend millions of dollars every year on digital marketing campaigns, the need to distinct good agencies from bad can not be stressed enough.

Combining various internet marketing tactics with other forms of media and strategies, digital marketing has become one of the most effective methods of lead-generation, branding and procuring bigger customer-base. Broadly speaking, it can be subdivided into internet marketing, mobile marketing and offline marketing.

The importance of having a digital marketing agency for any type of business is obvious. It is the nature of any firm to focus its entire attention to the industry that it is in and subsequently to the primary objectives that form the company. This necessitates delegating other works like digital marketing to external agencies.

For example, a company that manufactures clothes will devote most of its work to manufacturing and selling clothes alone. The business of that company is clothes, not marketing or advertising; And even if it does own marketing campaigns, there's a better chance that a marketing agency, whose sole business is creating marketing campaigns, is going to do the job far better than the company's marketing department.

And in a world where most consumers are now equipped with mobile phones, TV, internet and other electronic media, the need to digitize one's marketing campaigns need not be stated. Because there's a simple truth above all else: digital marketing works. It is cheaper than traditional strategies and visibly more effective.

So how does one find the right digital marketing agency to work with?

Choosing the right agency can be a daunting task especially because there are new companies springing up almost everyday. And because the variety of services offered by these companies is not the same. Let's take a look at the various elements that will help you choose the best digital agency for your business:

Services Offered

The first thing you should always consider when looking for digital marketing agencies to work with is the nature and variety of services they offer. A good agency should offer as many services as possible under one roof. This will save you the trouble of finding another company for a specific service as you can easily delegate all your digital marketing needs to that company.

A full served agency typically offers:

– Web design and development
– Search engine optimization and marketing
– Mobile marketing
– Email marketing
– Social media marketing
– Online advertisement
– Online reputation management

Portfolio And Testimonials

A good digital marketing agency will always have a portfolio that consist of clients with visible levels of success. You can easily access this portfolio from their website. A portfolio page that lists a good number of clientele is more trustworthy than one that shows only a few.

Testimonials are another criterion to help in choosing a digital agency for your business. Good agencies will have feedback and testimonials from previous customers. The more testimonials, the better.

Online Presence And Reputation

It's only natural for a company that deals in digital marketing to have a visible online presence. Does it have a Facebook page and if so, how many Likes does it have on the page? What is its Twitter following like? Social media presence and activity is a good measure of a company's repute.

A quick Google search using the company's name as the search term will reveal a great deal of information about the company, including reviews and feedback on review sites, if any. A search query that returns very little result may not be the best company to have your marketing work delegated to.

Support

Any good company should have excellent support. Try contacting the digital marketing agency that you're currently researching on their website or via their live chat application, if they have one. How long does it take for them to respond? Call them up and talk to them. Find out how knowledgeable their support team is. This is a company that you're going to give a lot of money to, it's important to know before-hand if they are worth investing in and that if you ever run into problems, they are there for you.

Employment Law, Part I

Just how serious is employment law to the small businessperson? Very serious and let me tell you a true story; A horror story, which will make you think about just how serious these issues can be. In San Antonio TX one of our wash trucks was driving down the road and a border Patrol Officer passed them. We run a company which does onsite washing; Http://www.CarwashGuys.com . Down the road they dropped over two trucks and were handcuffing Mexican illegal aliens from those company's work trucks. Our crew drve by on their way to work. They had just left the shop and had on board two workers who worked for Labor Ready Co, for a year and a half previously and were still employed from them from time to time. We had gotten extra workers and filled our service truck with workers who were temporaries to work for us since they needed extra help with the full schedule that day.

The border patrol officer was then done with the other companies' trucks and saw we had Hispanic labor in the back and folded over our truck after chasing it down the highway. Turns out Labor Ready had hired the illegals because theyave fake identification to them; I question the Labor Ready procedures. Labor Ready charges us $ 11.95 per hour for workers they pay $ 5.40 per hour. That is fine with us on those super busy days. So it's a deal and saves us from background checks for jobs that are not too serious like rinsing car lots. Well we found out that 4 of the five workers we had gotten from Labor Ready did not have green cards or US Identification of any type, so they cuffed them right on the highway and took them in. Good, we do not hire illegals anyway. But think about it we hired labor from a reputable nationwide company, a franchise called Labor Ready. They take care of all this stuff and charge us up the gazooo for the workers.

We know they are overcharging but for temporary extra labor for one day it is worth it. They told us there are certain questions that can not ask them when hiring, such as are you a US Citizen or where were you born or things like that. I can not believe we have laws in the banking industry called "Know your customer laws" yet in employment we have no "Know your employee laws". We have an unspoken do not ask the employee anything except when you can start and explain the type of work. We have laws in banking so we catch money launderers and those who are working hard to not pay taxes they owe.

So it is okay for the government to enforce those laws through private enterprise, but it is not okay for employers to ask questions to protect homeland security and save themselves from embarrassment. Of course in this case it is not a crime to hire someone who has given you false information, and we can not collect damages from a company who followed the employment laws? So what the hell do we do here? We want to help enforce the law as well, so do all true Americans. But we have so many laws in place that keep us from helping the situation.

Incidentally the workers who were handcuffed called us at 7 am morning two-days later and are ready to work and asked what time to meet. They were picked up at 9 am hand cuffed and stamped and exported that day. They were back in one day ready to work within 2 days. Some border patrol we have, what a complete joke; Protecting America, me ass? Why not implant a homing devise in these illegals and track them by satellite and find out the leaks in the system and plug them; Homeland Security or Homey Land of opportunity. You step up border patrol and catch these people and document on a board the number of deportees, yet they come the day back into the country. This is a true story you can call me for more information.

We have half a notice to go to the border patrol and give them free truck wash every morning and ask them to run the workers records and remove them from the crew. Sometimes the yellow truck will be known for not hiring illegals. A few weeks of that and every one who comes to work for us from Ready Labor will know it. Is this what we have to do to plug the system? Can not the border patrol guys figure it out; Then we will? If you can not enforce our borders then open them. But do not lie to the small businesses of America that somehow we are protected at our borders. We are not. This is a sham. Did not the Jordan Commission spend years putting together a plan only to have it never implemented? Why did we waste or breath? This is pure politics, not reality; Another of Smoot's points in his book "The Business Side of Government." One of the workers asked to work for us again and he wanted to borrow the twenty dollars he spent for the bus ride from Laredo to San Antonio. Even the illegals think this is a joke. We told him he could not work for us anymore. He did not understand why, because other businesses would have I guess that is why he was dumfounded when we told him to get lost. We called the border Patrol and they said they could not pick him up unless we knew for sure he was illegal. We said well you picked him up yesterday is he suddenly legal now? Can you prove it? No, all we can prove is your system does not work and that Labor Ready is doing an injustice to its customers, stocksholders and this country by not enforcing the laws of our land; The same laws, which have provided economic wealth to them over the years. Are they doing this all over the country? Yes.

The manager of Labor Ready said they did not like the laws either, but they needed to make a living and the companies need workers. So does this mean that Labor Ready who has offices all over Texas never disclosed this to their stockholders or customers? Yes it does, which is a gray area at least and a violation of disclosure law at best. The truth here is that no one cares. We make rules to appease the masses who vote for these things and tell the people we are saving them from terrorists. What about terrorists who are dark skinned and speak Spanish? What if a Middle Eastern spoke Spanish and was a terrorist and told the others he snuck over the border with he was from Argentina, they would not know either. And the business owner would hire them through a temp agency, who was making money off the business owner pointing to employment laws and said, well they had fake paperwork not my fault. Maybe it is not the border patrol's fault but shunning responsibility does not save us from the next attack.

Either we are worried about the next attack or we are not. I want someone to call me from the INS or Border Patrol to discuss this and I want a satisfactory answer or we will take this true story and document it and send it to the media one day before we send it to all the Congressmen and Senators. If we are not worried about terrorists then tell us. If we are, then fix the leaks. Why does it take 10 years to fix problems, when international terrorist groups only wait 3-5 years between acts? Good question worth answering and with all the BS and rhetoric we are seeing opposition from the Hispanic Chambers of Commerce and Hispanic Politicians. With 65% of the population of San Antonio Hispanic who do not want these laws at all, then extend the Mexican Border to include San Antonio TX as a free zone. Why not make it all of Texas and we can then defend the borders of Texas, which can be a free zone with Mexico.

If you are just going to give it lip service and not fix the leaks of illegals then open the borders and forget it. This is pathetic. We know how to enforce the barriers and we give out fines to businesses who do not complain, yet allow free entry by anyone who can walk. I am surprised we have not made ADA mandated border crossings for those in wheel chairs or are asthmatically challenged. Put in 1 foot per 1 inch inclines over the Rio Grande for those in wheel chairs and then nice sidewalks all the way to Washington DC so they can have a baby and run for Congress or become a radical speech writer and proponent of mass demonstrations and guns . You think I am kidding do not you. I am serious all this is so fake and such a ridiculous waste of breath and tax payers money.

End of Employment Law, Part I

It's The Law

Billboards tell us to wear our seat belts because it's the law. I envision a day when prominent signs and ads say: "Your thoughts create your life," and "Like attractions like." We would have constant reminders of the Law of Cause and Effect everywhere we go. Actually, we do have constant reminders of this law wherever we go. In his classic book, The Science of Mind, Ernest Holmes says: "Everyone joins to himself just what he is, and we may set it down that where we are, however intolerable the situation may be, we are just where we belong." I may add that however joyous a situation may be could also be just where we belong.

Charles Fillmore said in his book: Prosperity, "All true action is governed by law. Nothing just happens. There are no miracles. There is no such thing as luck. Nothing comes by chance. Explained under the law of cause and effect. " A Course In Miracles says: "Everything you see is the result of your thoughts. There is no exception to this fact." The Bible tells us that we will reap whatever we sow.

Most of us understand this law academically. The difficulty is in living it consciously. It is a law that you can not break. It is working whether or not you believe in it. You are reaping what you are sowing. Your thoughts, assumptions, beliefs, attitudes and feelings are mirrored back to you in your experiences of life. Why is it that we can pray, affirm, and think positive thoughts and still not experience changes in life that we desire?

The love of God continuously flows through us without our asking. When our thoughts and emotions are in tune with this Divine vibration, we experience joy, peace, and a sense of well being. When we are appreciating, loving, and creating harmony we are in the flow of Divine energy. When we look upon our world critically, fearfully, angrily, or with disappointment we are cutting off the flow. We label something as bad and our being begin to vibrate at the same frequency. I worry about not having enough money and my life experience becomes as one great magnetic field appealing to myself more money problems.

In Science, fields are invisible structures that occupy space and exert influence within that space. My thought forms occupation space creating a field around me. My thought and emotion create energy. My energy flows inward and outward. It flows inward, coloring my interpretation of people and events. It flows outward, looking for that which is in harmony with it, drawing it to me.

We do not merely respond to the stimuli around us; We create the stimuli. I decide what I am seeing, hearing and feeling. Your words to me are an attack, a call for help, or nothing at all depending on the choice I make. This is how my energy flows inward, influencing my responses at the mental, emotional, and physical levels.

Energy flows outward affecting external events. Years ago I was struggling to increase my consulting business. I was having trouble finding new clients. At the same time, I was spending time and energy looking for a full time job. I was afraid that my consulting practice would not increase. I was stuck, unable to increase business and unable to get a job.

My energy was flowing in two opposing directions. I really did not want a job. Conflict and fear in my thinking and emotions created a field of confusion. Finally, I made a decision to stop looking for a job and to commit to my consulting practice. I focused my energy on what I really wanted. I thought about how wonderful it would be to be successfully self-employed. Within two weeks I received a call from a client who offered me a large, well paying project. They happened to find a piece of paper with my name and number on it in an old file cabinet.

Fear is a focus on what is not desired. A focus on what is not desired puts us in vibrational harmony with what is not desired. We fill our field with thoughts and emotions that serve as attractors for exactly what we do not want. At the same time, the love of God is flowing to us. It is not appealing our heart's desires to us because we are cutting off the energy with our fearful thoughts and beliefs.

I may think: "Would not it be wonderful to have a successful business? Would not it be great to have more friends? Would not it feel fantastic to be more healthy? These thoughts and emotions begin to build a field for me As I lovingly hold my vision, the love of God flows into my field ever creating the desired effects. My appreciative energies serve as attractors, structuring my field of experience.

Often we follow up our loving thoughts with thoughts of doubt or fear. Old emotional tendencies kick in and take over. Let's say you want a new relationship and you create both the partnership and the loving feelings in your mind. Soon old fears take over. Your tendencies to feel lonely and to feel bad about past failures cut you off from the love you felt a few moments ago. You want to get rid of these tendencies but you have trouble letting go of the payoffs you're receiving for staying right where you are. It's safer to be alone. It's easier to not try than to fail again.

There may not be an exact formula to change our fields in order to experience greater well being. This is what I use:

1. I identify what I do not want.

2. I identify, specifically, what I do want.

3. I identify the feeling of well being that comes to mind when I think about what I want.

4. I choose which feeling I wish to create (the feeling that comes from living with what I do not want or the feeling that comes with experiencing what I do want?)

5. I make a commitment to what I want, and become what I want. If I want a loving relationship I need to become one who relates lovingly. I need to think, visualize, walk, talk, and feel as if my vision were already here.

6. I trust Spirit to deliver that which is highest and best for me. I am unattached to specific results trusting Spirit to decide.

Ultimately, the specific things and situations we desire are not what is important. It is the creation of an enhanced state of well being that matters. As we create this state we create a field of well being around us. This field influences all who intersect it, assisting them to create greater well being, too. The love of God, as true cause, flows through us, creating conditions that enhance joy. This is the only way to positively change ourselves and the world. It's the law.

Law Of Attraction, Quantum Consciousness – Direction To Your True Potential

See how easy it is to forgive? This ego-based interaction inside us will always be a part of us to deal with, for as long as we are here on Earth occupying a body. This is okay too, as long as you know which aspect of you is really in charge of your true potential.

I did not realize my true potential at the time, but later would discover that quantum consciousness and the law of attraction are interconnected like we are. The deeper I would dive into accepting everyday miracles in my life, a part of me had long ago already decided to begin unlocking my true potential in union with the quantum consciousness of non-judgment.

I mean that our true potential is the part in all of us that knows what we want, instead of wishful thinking, and also that is true and real aspect in us – the law of attraction, that completes our real vision.

Bringing out your best

It is also the part of you that knows you've not been truly honest with yourself, instead of only believing so. This is okay, because our attitudes are ego-based and are conflicting. If you can overlook this by looking beyond this ego interference, you have then forgiven yourself and are free to unleash your true potential.

By cooperating without my ego-based mind in particular efforts, I was seeing myself as both harmless and helpful to the world, which are attributes of the law of attraction that must work together and sensing true potential. The effort was actually effortless.

Forgiving Grace

The mission of quantum consciousness, which is one – as in "whole" universal intellect, involves the law of attraction, understanding how like contracts like because we are whole, and recognizing automatically when the ego tries to enact its antics for separation.

Miracles show us to the extent which you value suspect, to that amount you will perceive a world in which attack is justified.

This can be achieved by being patient, and knowing that the ego is only trying to prove that it has a reality. Be kind and do not attack yourself by telling yourself that you know better. This knowledge in you is what is called Forgiving Grace.

Reaching true potential

As your consciousness becomes aware of itself and your true potential it will realize this abundance, which you know to be the truth in every aspect of who you are. By refusing to know yourself, panic sets in as you frantically seek for a substitute.

You can only be truly charitable if you have a never-ending and real sense of abundance. You are full and abundant and whole, because you have a willingness to look beyond beliefs.

The ego in us can not understand what being whole means and certainly has a difficult time with the law of attraction, and is why the ego never has a true potential. When it attempts corruption, you can learn very simply to put the illusions of the ego in its place with your real self.

When we know there's a better way

This would be the ego; And terror pursues you when you realize you can never replace the eternal, and fear seizes you when you experience the guilt for trying to replace what is forever your true colors.

This is a nothing idea. The falsities you live by stem from this one unreal thought.

It is a false idea that makes more unreal thoughts. Surely an illusion is the thought that your true potential relies on your body.

You will know there's a better way when you realize it's the light in you that shines regardless of any ego-based cloud cover. True potential is in Oneness, not separation.

To reaching your true potential